From coffee and clothing to JELL-O lip gloss, unlikely brand collaborations are turning another company’s products, customers and cultural identity into a marketing channel.
By BEW Editor··5 min read
Analysis · Reliance Consumer Products, Bombay Creamery, FMCG, Ice Cream, Distribution Strategy, India
Reliance’s new Bombay Creamery starts at just ₹10, but its bigger advantage may be the distribution network that can put the brand in front of millions of consumers.
Even as shopping moves online, Haleon’s U.S. market-share gains show why where a product sits inside a physical store can still shape what consumers notice and buy.
As software, AI and driver-assistance systems become part of the premium experience, luxury automakers are building cars with a growing network of technology partners.
Costco generates most of its profits from membership fees rather than merchandise sales, turning what looks like a warehouse retailer into one of the world's most successful subscription businesses.
Starbucks says its turnaround is being driven not only by coffee and rewards, but by cultural relevance—a sign that the company increasingly views brand engagement as a core business asset.
From Starbucks and Nike to Walmart and Amazon, companies are increasingly using memberships to turn one-time customers into recurring relationships—and more predictable revenue.
By BEW Editor·Aug 14, 2026·3 min read
Case Study · Sports Marketing · First-Party Data · Connected Packaging · Consumer Engagement · Brand Strategy
Coca-Cola used its 2026 FIFA World Cup campaign to turn packaging interactions into more than 25 million first-party data records for future marketing.
By BEW Editor·Aug 13, 2026·5 min read
Analysis · Generative Engine Optimization (GEO), AI Search, Brand Strategy, Consumer Behavior, LLM Recommendations, Digital Marketing
As more consumers ask AI assistants what to buy, brand competition may be shifting beyond traditional search results and into the recommendation systems that shape AI-generated answers.
Disney Ooshies are turning routine grocery trips into a collecting game, giving Woolworths a way to drive repeat visits while rebuilding an emotional connection with shoppers.
